Women's hair supplement · 2 capsules a day
Less shedding. Fuller-looking hair. It starts inside.
A filler-free daily formula with ultrasonically extracted organic botanicals, made for the hair changes that come with perimenopause, postpartum recovery and stress.*
Your first bottle is $39 when you subscribe. Cancel anytime.
Sound familiar?
Your hair changed. You're not imagining it.
Hormones, a new baby, a hard year. Hair is often the first place it shows, and the last thing anyone warns you about.
More hair in the shower than there used to be
On the brush, the pillow, your sweater. Shedding is usually the first sign something has shifted.
A wider part and a thinner ponytail
Less volume at the crown and temples, especially through perimenopause and after pregnancy.
Gummies, serums, shampoos. Nothing stuck.
Most hair products work on the surface or stop too soon. Hair grows in cycles, and it needs support from the inside.
Why Firmora
Made to work, not just to sell.
Most hair vitamins are built around a price point. Firmora is built around what's inside the capsule, and we show you every ingredient.
- Organic botanicals, ultrasonically extracted at low temperature
- Biotin, zinc, selenium, vitamin D3 and B12 in every serving
- Chlorella for nutrient density. It's why the capsules are green.
- No gummies, no sugar, no rice-hull fillers
- Independently lab-tested for heavy metals
More than hair
One formula, whole-body support
Hair is why most women start Firmora. The same vitamins and minerals also support your skin, nails, energy and more.*
Support for healthy-looking skin
Vitamin C contributes to normal collagen formation for the normal function of skin. Biotin, zinc and vitamin A contribute to the maintenance of normal skin.*
Support for normal nails
Zinc and selenium contribute to the maintenance of normal nails.*
Less of that tired feeling
Vitamins B6 and B12 contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.*
Support for a steady mind
Vitamins B6 and B12 contribute to normal psychological function and the normal function of the nervous system.*
Everyday defenses
Vitamins A, C and D3, zinc and selenium contribute to the normal function of the immune system.*
Protection at the cell level
Vitamins C and E, zinc and selenium contribute to the protection of cells from oxidative stress.*
Already taking a few of these?
Biotin Hair, skin and nails gummy Vitamin C Vitamin D3 Zinc Selenium B12
Firmora brings them together in one daily serving of 2 capsules, so many women find they can take fewer bottles, not more. Because Firmora already has generous amounts of zinc, selenium, vitamin D3 and vitamin A, don't double up with a separate supplement or multivitamin without asking your doctor or pharmacist, and check with them before you stop anything you've been prescribed.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Fortune favors the consistent
What 90 days actually looks like
Hair grows in cycles, so nothing honest works in a week. Here's what to expect when you take Firmora every day.
Start the ritual
Two capsules with water, ideally with breakfast. That's the whole routine.
Shedding starts to slow
Many women notice less hair in the drain and on the brush first.
Stronger, healthier-feeling strands
A full hair cycle in. This is why we recommend the 90-Day Protocol.
Visible new growth
Most women in our test group reported new growth by month six.
Typical experience based on our test group. Individual results vary.*
Our test group
What 100 women reported
reported less shedding within 3 months*
reported visible new growth by month six*
reported better texture and strength*
*Self-reported results from Firmora's test group of 100 women. Not a clinical trial. Individual results vary.
From verified buyers
In their words
“I have tried a plethora of hair supplements since I started experiencing shedding and hair thinning after my 4th child, but to no avail. I have been on Firmora for only one month and I'm already seeing little baby hairs filling in on my temples and my hairline!”Anna P. · Verified buyer
“So far it's been good, I can see a difference in texture and general health. I will know more after I have been taking it for longer.”Elizabeth H. · Verified buyer
Real reviews from verified Firmora buyers. Individual results vary.
Made for women's bodies
For every stage that changes your hair
Perimenopause and menopause
When hormones shift, hair often thins at the crown and temples. Firmora supports hair through the change.* Learn more
Postpartum recovery
Shedding often peaks a few months after birth. Finished nursing? Firmora can be part of your recovery. Still nursing? Talk to your doctor first. Learn more
Hormone-related thinning in your 20s and 30s
You're not too young for this to be real. Firmora works alongside your doctor's care. Have a thyroid condition? Check with your doctor before starting. Learn more
Tried Nutrafol?
How Firmora compares
A lot of our customers came to us after other supplements didn't work for them. Here's the honest side-by-side.
| Firmora | Nutrafol Women | Typical hair gummies | |
|---|---|---|---|
| 3 months on subscription | $199 | $224 | Varies |
| Capsules a day | 2 | 4 | 2–3 gummies |
| Vegan | ✓ | — | Varies |
| No added sugar | ✓ | ✓ | — |
| Ultrasonically extracted botanicals | ✓ | — | — |
Nutrafol prices and serving size from nutrafol.com, checked October 2026. Nutrafol is a trademark of its owner. Gummy details vary by brand.
Choose your plan
Give it a full hair cycle
Start for $39 and give it a full hair cycle. Most women need about 90 days to see a difference. Cancel anytime.
90-Day Protocol
3 bottles delivered every 90 days
- A full hair cycle’s worth, the time it takes to see a difference
- First bottle guaranteed (see terms)
- Free shipping, skip or cancel anytime
Start for $39
Your first bottle, then $69 a month
- Cancel anytime, no commitment
- First bottle guaranteed (see terms)
- Free shipping on every order
One bottle
30-day supply, no subscription
- Free shipping
- First bottle guaranteed (see terms)
- Most women need 90 days to judge results
Best value
Annual Protocol
12 bottles in one shipment, paid once. It doesn’t renew. $54.08 per bottle, final sale.
Subscriptions renew automatically. Skip, pause or cancel anytime from your account. See our First-Bottle Guarantee terms.
The ritual
Two capsules. Once a day. That's it.
No powders, no 4-a-day routine. Keep it next to your coffee or your toothbrush, and let consistency do the work.
- Take 2 capsules daily with water, ideally with food
- Keep going for at least 90 days
- Tell your doctor you take biotin before any blood work
Your first bottle is $39, then $69 a month. Cancel anytime.
Simple, honest terms
Free shipping
On every order, every time. No minimums.
Cancel anytime
Skip, pause or cancel your subscription from your account before your next billing date.
First bottle guaranteed
Your first order is covered by our First-Bottle Guarantee. One per customer, conditions apply. Details
Questions
Good questions, honest answers
How long until I see results?
Hair grows in cycles, so this takes patience. In our test group of 100 women, 93% reported less shedding within three months and 87% reported visible new growth by month six.* That's why we recommend the 90-Day Protocol.
*Self-reported results. Individual results vary.
Can I take Firmora while breastfeeding?
Please talk to your doctor before taking Firmora if you're breastfeeding. Firmora contains botanicals, including ashwagandha and kelp, that haven't been established as safe for nursing. Many of our customers start Firmora once they've finished nursing, when postpartum shedding is often still noticeable.
Can I take Firmora while pregnant or trying to conceive?
We don't recommend Firmora during pregnancy. If you're pregnant or trying to conceive, talk to your doctor first.
I have a thyroid condition. Can I take Firmora?
Firmora contains iodine, kelp and ashwagandha, which can affect thyroid function. Please talk to your doctor before starting.
Does Firmora affect lab tests?
Firmora contains 3,000 mcg of biotin. High-dose biotin can interfere with some lab tests, including thyroid and heart tests. Tell your doctor you take biotin before any blood work.
Why are the capsules green?
The deep green comes from chlorella, a nutrient-dense freshwater algae in every serving.
I tried Nutrafol and it didn't work. Why would Firmora be different?
We hear this a lot. Firmora's botanicals are ultrasonically extracted, the formula is filler-free, and it's independently tested for heavy metals. It's 2 capsules a day instead of 4, and the 90-Day Protocol costs less than Nutrafol's three-month plan.
What's your refund policy?
Try Firmora for a full hair cycle. Your first order is covered by our First-Bottle Guarantee: if it isn't right for you, contact us between day 21 and day 45 after delivery and return all bottles for a refund. One per customer. Orders placed with a discount code aren't covered, and the Annual Protocol is final sale. You can cancel any subscription before your next billing date. Read the full policy.
Is Firmora vegan?
Yes. Vegan, non-GMO and filler-free, with plant-based capsules.
Can Firmora replace the other supplements I take?
Firmora covers biotin, zinc, selenium, vitamin D3, vitamin C, B12 and more in one serving, so many women find they no longer need a separate biotin or hair, skin and nails vitamin. It isn't a complete multivitamin, and because it already has generous amounts of zinc, selenium, vitamin D3 and vitamin A, ask your doctor or pharmacist before combining it with other supplements or stopping anything you've been prescribed. See how it all works.
Truth. Purity. Results.
Your hair, on your terms.
Start today, give it 90 days, and see what consistency can do.
Your first bottle is $39, then $69 a month. Cancel anytime.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Test group results are self-reported by 100 women; individual results vary. Pregnant or nursing, taking medication, or have a medical condition (including thyroid conditions)? Talk to your doctor before use.